My Product Marketing Toolkit
“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”
Steve Jobs, 1994.
It’s a great time in history to work in marketing. We’re held to higher standards by our empowered customers and we have incredible tools to help us share our stories.
Here’s a list of the tools I use to help me communicate the value of Buffer to our audience in my role as a Product Marketer.
Collaboration & Organization
Slack: Real time chat with colleagues.
Dropbox Paper: Writing, brainstorming, asynchronous collaboration.
Trello: Project management.
Zoom: Video chat.
Qualaroo: Website surveys.
Hotjar or Fullstory: Website click maps and session recordings.
Skype: Customer interviews and user testing.
Looker: Customer data and business intelligence.
Google Analytics: Website traffic analysis.
Loom: Quick video screencasts.
Screenflow: Product and marketing videos.
Garageband: Video soundtracks.
Youtube library: License free audio.
Figma: Design collaboration.
Sketch: Basic visual design and graphics editing.
Buffer: Social media management.
Headway: In-app changelogs.
Mailchimp: Email marketing.
Wordpress: Blogging and content management.
I hope you found this list helpful or interesting. Are there any tools that you’d recommend I try? Please let me know in the comments, I’d love to hear from you!