My Product Marketing Toolkit

Michael Eckstein
2 min readNov 25, 2018

“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

Steve Jobs, 1994.

It’s a great time in history to work in marketing. We’re held to higher standards by our empowered customers and we have incredible tools to help us share our stories.

Here’s a list of the tools I use to help me communicate the value of Buffer to our audience in my role as a Product Marketer.

Collaboration & Organization

Slack: Real time chat with colleagues.

Dropbox Paper: Writing, brainstorming, asynchronous collaboration.

Trello: Project management.

Zoom: Video chat.


Qualaroo: Website surveys.

Hotjar or Fullstory: Website click maps and session recordings.

Skype: Customer interviews and user testing.

Looker: Customer data and business intelligence.

Google Analytics: Website traffic analysis.

Video Creation

Loom: Quick video screencasts.

Screenflow: Product and marketing videos.

Garageband: Video soundtracks.

Youtube library: License free audio.

Image Creation

Figma: Design collaboration.

Sketch: Basic visual design and graphics editing.

Product Announcements

Buffer: Social media management.

Headway: In-app changelogs.

Mailchimp: Email marketing.

Blog posts

Wordpress: Blogging and content management.

I hope you found this list helpful or interesting. Are there any tools that you’d recommend I try? Please let me know in the comments, I’d love to hear from you!



Michael Eckstein

Thoughts and reflections on work and life. I'm a product marketer at Buffer, and work remotely from Sydney.