Culture rules product marketing

Michael Eckstein
1 min readDec 20, 2017

When I see products, I see an extension of the people behind it.

How it is designed, built, positioned and promoted.

Culture — personalities, values, behaviour, ethics and goals — these seep into products and the way they are marketed.

What does your product say about you?

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Michael Eckstein

Thoughts and reflections on work and life. I'm a product marketer at Buffer, and work remotely from Sydney.