Culture rules product marketing

Michael Eckstein

1 min readDec 20, 2017

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When I see products, I see an extension of the people behind it.

How it is designed, built, positioned and promoted.

Culture — personalities, values, behaviour, ethics and goals — these seep into products and the way they are marketed.

What does your product say about you?

Product Marketing

Michael Eckstein

Written by Michael Eckstein

Thoughts and reflections on work and life. I'm a product marketer at Buffer, and work remotely from Sydney.

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