Michael EcksteinProduct Marketing in Five Simple StepsProduct marketing is a simple game.Feb 3, 2021Feb 3, 2021
Michael EcksteinInputs, Outputs, and Outcomes: A framework for measuring the impact of product marketingUnderstanding the contribution to outcomes is the key to measuring the impact of product marketing.Aug 30, 2020Aug 30, 2020
Michael EcksteinMy Product Marketing Toolkit“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them…Nov 25, 2018Nov 25, 2018
Michael EcksteinThe gap between choosing a product and staying with a product.This was originally a thread I shared on Twitter.Jun 2, 2018Jun 2, 2018
Michael EcksteinLearn from your customers. Share with your team.Customer research can be roughly divided into two steps. First, you learn something new or further validate your current knowledge. Second…Mar 4, 2018Mar 4, 2018
Michael EcksteinI’m a remote worker. Here’s how the exchange rate affects my salary.My salary is going up but my local currency begs to differ.Feb 9, 20183Feb 9, 20183
Michael EcksteinCulture rules product marketingWhen I see products, I see an extension of the people behind it.Dec 20, 2017Dec 20, 2017
Michael EcksteininBuffer StoriesWorking Remotely When Everyone Else is in a Different TimezoneI recently had a video call with my company’s Director of People. She asked me, “How is it feeling working in your timezone?”Nov 4, 20171Nov 4, 20171
Michael EcksteinShould we even have goals?When I was studying economics and philosophy at university, I was interested in consequentialism and ethical utility. I considered myself…May 3, 2017May 3, 2017
Michael EcksteinReflections on work, life and changeIt was November 2016 and I was sitting in a darkened studio apartment in a rain soaked Portland, having my weekly 1:1 with my research…Mar 20, 20171Mar 20, 20171
